Category Archives: Search Marketing Integration | SMI

Aligning your digital assets (i.e. website, social, image, link building) with keyword synergy in an effort to increase visibility and discoverability on search engines is referred to as Search Marketing Integration. It’s the NEW SEO. More at: http://sidewalkbranding.co

5.5 Non-Keyword Factors Influencing Search Engine Ranking Visibility

5.5 non-keyword factors that influence SERP visibility to consider when things seem wonky Continue reading

Posted in keywords | keyword, Rhode Island SEO | SEO Rhode Island, Search Marketing Integration | SMI, SEO | search engine optimization | Tagged , , , ,

2013 Search Ranking Factors of Link Building and Social Media

How important is link building and social media to search ranking in 2013? Continue reading

Posted in link building | backlink, Rhode Island SEO | SEO Rhode Island, Search Marketing Integration | SMI, social media search engine | Tagged , , , , | 4 Comments

Using Special Characters in Hashtags

Hashtags with underscores create unique and identifiable tags for your posts that are also search and social friendly. #hashtags #hash_tags #SBCo_RI Continue reading

Posted in keywords | keyword, Rhode Island SEO | SEO Rhode Island, Search Marketing Integration | SMI | Tagged , , , , ,

LinkedIn Tests New Trends Analytic

LinkedIn tests a chronological textual-based analytic to replace their ambiguous “Views” & “Appearances In Search” Trends graphs. Continue reading

Posted in Rhode Island SEO | SEO Rhode Island, Search Marketing Integration | SMI, SEM | search engine marketing | Tagged , , ,

Internet Marketing Plans are Like Facsimile Machines 15 Years Ago

It’s astonishing to me when I meet a business that still does not consider how they could be the answer to somebody’s online search. Question not your need to have an internet marketing plan – question why don’t you already have one. Continue reading

Posted in local SEO | local search, Rhode Island SEO | SEO Rhode Island, Search Marketing Integration | SMI, SEO | search engine optimization | Tagged , , , ,

17 Pinterest Alternatives For Business

Pinning sites like Pinterest have proven to be powerhouses for business marketing – so if you’re pining for pinning, here are 17 alternative sites for pinning. Continue reading

Posted in link building | backlink, local SEO | local search, Rhode Island SEO | SEO Rhode Island, Search Marketing Integration | SMI, SEM | search engine marketing, social media search engine | Tagged , , , , , ,

Business Marketing and Innovation – The Drucker Way

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation.  Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique … Continue reading

Posted in local SEO | local search, Rhode Island SEO | SEO Rhode Island, Search Marketing Integration | SMI | Tagged , , , ,