Category Archives: citation | NAP

A citation is the reference of a business’s name, address, and phone number (NAP) on the internet – they are the strongest ranking signals to search engines for local businesses. Fifty percent of businesses have errors in their NAP – an even greater percentage don’t know how find them, or how to fix them. More at: http://sidewalkbranding.co/local-citation/rhode-island/

Where Do Search Engines Get Their Information?

Use these five methods to clean up and unify your online business citations and get your company primed for local discovery. Continue reading

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Apple Ousts Google – here’s how to get your business listed on DuckDuckGo

Apple replaces Google with search engine DuckDuckGo.com – here’s how to get your business listed on DuckDuckGo Continue reading

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The Telephone Number – and its Impact on Local SEO

The Telephone Number – and its Impact on Small Business SEO Continue reading

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Call Tracking Phone Numbers the Wrong Call for Local Marketing

When a business phone number is replaced with a generic one – businesses loose that vital component of local marketing authentication called NAP – Name, Address, Phone. Even Google discourages it. Continue reading

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Top 4 Reasons Businesses Are Not Link Building

Top four reasons why businesses are not building links to their websites, and are not taking advantage of the SEO juice that it provides. Continue reading

Posted in citation | NAP, link building | backlink, local SEO | local search, Rhode Island SEO | SEO Rhode Island, Search Marketing Integration | SMI | Tagged , , , , , , | 2 Comments

Why Small Businesses Do Not Need Yelp

I find Yelp.com’s review filter is too tight – restricting genuine reviews and turning off reviewers and businesses. Am I alone here? Continue reading

Posted in citation | NAP, link building | backlink, local SEO | local search, Rhode Island SEO | SEO Rhode Island | Tagged , , , , , , | 7 Comments