I am often asked why linkbuilding is so important to do all the time (perhaps you have wondered that as well – read my previous linkbuilding article for a short primer).
This chart illustrates my likbuilding activity, and for a short time – a lack of effort, resulting in the drop.
Search engines are also measuring these actions in addition to some other metrics:
- Authority of links
- Accuracy of links (consistent NAP – Name Address Phone)
- The rate of new links added
- The rate of link drop-off (yep, some links drop off the radar in time)
- Synergy between your website and backlinks
Linkbuilding actions have a significant impact on a business ranking on search; it’s one of the smartest things you can do for your business to increase discovery and visibility of your business online. Automating the process, however, is a recipe for failure, so have a plan, be prepared, and hit the keys…. your success will be off the charts!