I have to admit, until now – I have only considered website text as a component of design; with pixel count almost always being relegated as merely a practical element instead of being part of any deliberate selection process.
Never before has readership age, website text size, and readability been a forethought – that is until I read this article.
I am now thinking differently about whom my website readers are; and how a simple text change could enhance their website experience – maybe even extend their dwell by making it easy to stay on-site a bit longer.
Of the interesting points made in that article, the notion that only 50% of light hits the retina at age 40 as it did at age 20 and how at age 60 it’s a scant 20% stuck with me. That’s the average age of MY readers!
For as long as I have known, the standard size for website text has been a 12-point, which is 12/72 of an inch. Lately, the size has crept up to 14, but in considering now how eyesight degrades with age – could 12 or even 14-point still be too small?
The stats and theoretical insight confirms what I thought – SIZE REALLY DOES MATTER.
So with this renewed focus; I have decided to make sweeping changes to my website over the next few days by super-sizing my website text to an easy-on-the-eyes 16-pt in hopes the extra few 72′s of an inch brings my writings more in-focus with my readers.
About: Sidewalk Branding Company is a Rhode Island internet marketing & SEO/SEM firm. Award-winning and internationally published, they focus on getting solopreneurs and small businesses (less than 25 employees or so) discovered online – locally.