Website Text: Does Size Really Matter?

I have to admit, until now – I have only considered website text as a component of design; with pixel count almost always being relegated as merely a practical element instead of being part of any deliberate selection process.

Never before has readership age, website text size, and readability been a forethought – that is until I read this article.

I am now thinking differently about whom my website readers are; and how a simple text change could enhance their website experience – maybe even extend their dwell by making it easy to stay on-site a bit longer.

Of the interesting points made in that article, the notion that only 50% of light hits the retina at age 40 as it did at age 20 and how at age 60 it’s a scant 20% stuck with me.  That’s the average age of MY readers!

For as long as I have known, the standard size for website text has been a 12-point, which is 12/72 of an inch. Lately, the size has crept up to 14, but in considering now how eyesight degrades with age – could 12 or even 14-point still be too small?

The stats and theoretical insight confirms what I thought – SIZE REALLY DOES MATTER.

So with this renewed focus; I have decided to make sweeping changes to my website over the next few days by super-sizing my website text to an easy-on-the-eyes 16-pt in hopes the extra few 72′s of an inch brings my writings more in-focus with my readers.


About: Sidewalk Branding Company is a Rhode Island internet marketing & SEO/SEM firm. Award-winning and internationally published, they focus on getting solopreneurs, and small businesses (less than 25 employees or so) discovered online – locally.

About Chris Sheehy

Chris has been helping businesses drive website traffic through SEO (search engine optimization), keyword research, citation management, Schema structured data, and PPC advertising since 1997. Online at http://sidewalkbranding.co
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