by: Chris Sheehy | Sidewalk Branding Company
I have to admit, until now – I have only considered website text as a component of design; with pixel count almost always being relegated as merely a matter-of-fact element instead of being part of any deliberate selection process.
My thoughts on age and readability really changed after reading this article however.
Reading this really has me thinking differently about whom my readers are; and how a simple text change could enhance their experience on my site – maybe even coax some to stay on-site a bit longer.
Of the interesting points made in that article, the notion that only 50% of light hits the retina at age 40 as it did at age 20 and how at age 60 it’s a scant 20% really stuck with me. That’s the age of MY readers!
Ever since I have known, the standard size for website text has been a 12-point, which is 12/72 of an inch. Lately the size has creeped up to 14, but in considering now how eyesight degrades with age – could 12 or 14 point still be too small?
The stats and theoretical insight say it’s just might.
So with this renewed focus; I have decided to make sweeping changes to my website over the next few weeks by supersizing my website text to a 16-pt in hopes the extra few 72′s of an inch brings my writings more in-focus with my readers.
About: Sidewalk Branding Company is a Rhode Island internet marketing & SEO/SEM firm. Award winning and internationally published, they focus on getting solopreneurs and small businesses (less than 25 employees or so) discovered online – locally.